AD.

Senior Product Designer Complex digital products

All Case Studies

Product decisions, complex systems and the evidence behind them.

Case studies from enterprise products, logistics platforms and product teams — including research, migration strategy, system design and design operations.

DPD · Product adoption

  • Product Strategy
  • Systems Thinking
  • Migration
  • Decision Architecture

Two technically successful user migrations that failed to deliver adoption or learning

How rollout decisions, missing critical functionality and a temporary login process created cost without achieving the intended business outcomes.

View case study
Comparison of temporary and target login flows used to evaluate the migration approach

DPD · User research

  • User Research
  • Discovery
  • Information Architecture
  • Evidence-based Design

How user research changed the search model

How research replaced one general search field with explicit filters — and how process analysis changed which data still needed to remain visible.

View case study
Comparison showing an assumed single-field address-book search, research, and the evidence-based model with explicit filters

Siemens · AX4 · Digital Logistics

  • DesignOps
  • Design Systems
  • Enterprise UX
  • Mentoring
  • Facilitation

Building design practice and system adoption for Siemens AX4

Standardising design workflows, supporting progressive design-system adoption and enabling designers and engineers inside a complex logistics platform.

View case study
Framework connecting operational, technical and organisational Figma practices with team adoption

Yepic · Tradespeople productivity

  • Product Discovery
  • Systems Thinking
  • Mobile UX
  • Product Scaling

Designing a mobile product under uncertainty

Auditing and redesigning a UK tradespeople app while navigating limited access to users, complex automation rules and an evolving business model.

View case study
Four Yepic mobile product screens